The sincerest form of flattery
Copying – if someone nicks your words they must think those words are good. So I was gratified to hear from upmarket chauffeuring company Sybaris that whole sections of their website, written by yours...
View ArticleHalcyon Bespoke Travel – painting pictures in words
NB, to read text up big click on image I do a lot of work for upmarket companies in the travel and leisure markets. This involves capturing the unique spirit of a particular destination and evoking an...
View ArticleStories from the drawing board
The marketing industry is full of people who look the part and talk the talk. But a lot of them, when it comes to actually doing the job, can’t punch their way out of a wet paper bag. What do …...
View ArticleWine by Primark
You don’t buy wine for how it tastes, you buy it for how it looks. Discuss. On the face of it this is a ridiculous statement. Wine is ALL about taste, surely? Errr, sorry darling, that attitude is...
View ArticleUltimate Finance – poster on side of M25
I work on a regular basis with Ultimate Finance, a company that helps SMEs speed up their cashflow. Job include writing their press releases, articles, blog posts, web copy, leaflets, product fact...
View ArticleStick this in your digital pipe and smoke it
You don’t have to speak French to get this commercial – I absolutely love this ad. Advertising is dead. Yeah, just like paper.
View ArticleWant to succeed in business? Think like Oscar Pistorius
Imagine you were Oscar Pistorius the day after you’d shot your girlfriend. Would you be thinking “I need the best legal team that money can buy.”? Or “How can I get a legal team on the cheap and save...
View ArticleTake a trip with the Citroen C4 Cactus
A lot of today’s TV commercials leave me smiling – but not for the reasons intended. The creatives are being forced to jump through ever more ridiculous hoops to make mundane products appear...
View ArticleElection Promises – why McDonald’s should get your vote
Dr Johnson, in a 1759 essay, wrote that “Promise, large promise, is the soul of an advertisement.” Nothing has changed. Except that the promises made are perhaps even more outrageous. If I were...
View ArticleNow THAT’S how to handle a customer complaint!
There are many posts on this blog about companies who over promise and under deliver. But this one highlights a company that has surprised, impressed and embarrassed me. Embarrassed? Yes, I was...
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